Raise it!

THE RELUCTANT FUNDRAISER'S GUIDE TO RAISING MONEY WITHOUT SELLING YOUR SOUL

After two decades in fundraising and thousands of hours working with small nonprofits, Cindy Wagman shares her insights in this game-changing book! 

 

Order your book, e-book, or audio book below.

e-book

Access your e-book right away! Read on your favourite device using your favourite app.

printed book

We'll mail you the book asap - I mean, who doesn't love a good physical book to curl up to.

audio book

Listen through your favourite podcast player. 

You have big dreams. Not for you, but for your small nonprofit. You have a purpose and are on a mission to change the world.  But something happens when it comes time to raise money. You start feeling all the emotions... fear, panic, nervousness, even guilt.

You don't need to sell your soul to raise money for a great cause. Period.

Traditional fundraising education is designed for fundraisers to get better at their craft, but this book is for non-fundraisers, or reluctant fundraisers. Dig in for some myth-busting and re-framing of fundraising to unlock the potential of your small nonprofit.

What you'll learn in Raise It!

Fundraising for reluctant fundraisers.

  • The secret reasons you're not successful with fundraising that have nothing to do with the size of your organization, its brand recognition, or having a dedicated fundraiser on staff.

  • How neuroscience and your brain play a big role in what's holding you back from fundraising successfully.

  • Why so much of "fundraising best practices" should NOT be the goal for a small nonprofit.

  • How to find a fundraising strategy that aligns with your mission and lights you up.

  • The actual skills that lead to successful fundraising .

Leave the "ick" behind!

Fundraising that feels good is not a pipe-dream.

It's waiting for you at the end of this book. 

e-book

Access your e-book right away! Read on your favourite device using your favourite app.

printed book

Orders received before October 19 will also receive any pre-order bonuses as listed below, which will be delivered electronically on October 19, 2021.

audio book

Listen through your favourite podcast player. 

“Cindy’s book feels just like a conversation with her. You’ll read this and feel curious, challenged and confident. I’m grateful to have Cindy as a mentor, colleague and friend and I often hear her voice in my head. Now you can too!”

Jen Love

Agents of Good

"Cindy kindly guides the reader into deeper reflection and brave exploration to inspire more meaningful action. If you would rather “eat worms” than fundraise (what one of my former CEOs used to say…), then this is the book for you!  Uncover and fall in love with the true power of fundraising, without selling your soul.”

Nneka Allen

The Empathy Agency

“Raise It! is a must-read for anyone who has mixed feelings about fundraising. Cindy's approach is fresh and unique, combining practical experience with research and neuroscience. I know this will unlock the fundraising potential of everyone who reads it.”

Simon Scriver

Fundraising Everywhere

Hey I'm Cindy

... your guide to discovering how fundraising can work for you!

I'm on a mission to unlock the potential of small nonprofits through fundraising. 

 

I've spent my entire career in fundraising, and have learned how to make fundraising accessible to reluctant fundraisers in a way that is mission-enhancing and empowering. 

Want to know more about my "credentials"? Here you go:​

  • My company, The Good Partnership, has raised over $8 million for SMALL charities 

  • Host of The Small Nonprofit Podcast 

  • Trained hundreds of fundraisers and "non-fundraisers who need to fundraise"

  • Featured in CanadaHelps, CharityVillage, Imagine Canada, Bloomerang, Keela, AFP International, and more!

What are you waiting for? Get started and RAISE IT!

e-book

Access your e-book right away! Read on your favourite device using your favourite app.

printed book

Orders received before October 19 will also receive any pre-order bonuses as listed below, which will be delivered electronically on October 19, 2021.

audio book

Listen through your favourite podcast player. 

© Copyrights by The Good Partnership. All Rights Reserved.

c/o The East Room, 50 Carroll St., Toronto, ON M4M 3G3